The Project

• 1 year campaign

• 3 platform strategy - Facebook, Instagram, Website / Blog

Overview

I’ve worked with DC Psych. Consulting to do the following:

• Developing graphic content to increase visibility across social platforms

• Writing blog posts in order to increase newsletter subscriber count

• Managing all potential client interactions through social media platforms

• Integrating community events into social media efforts, when applicable

• Creating and brand identity and streamlining imagery used on platforms for brand consistency

• Website creation and maintenance, consistent work on SEO to raise site visibility

Strategies and Tactics

Developing consistent social media categories including:

• Empowering and Thought Provoking blog posts

• Motivational Mondays

• Wisdom Wednesdays

• Monthly Motivational Newsletter

Creating customized brand graphics and animations for Facebook and Instagram

Creating promotional digital and print material for classes and seminars

Keyword optimizing blog posts and webpage copywriting in order to increase site visibility

Identifying and executing new ways to promote the practice without breaching ethics code

Samples of Custom Graphics

Samples of Custom Animations

Sample Blog Post

The Results 

Notable Campaign Achievements

• Increased client base / appointment bookings by 35% with social media strategies

• Increased website engagements/visits by over 200%

• Moved the practice’s DUI Counseling program page number in Google Search from mid-100s to avg. 9.22. with website SEO and researched hash-tagging efforts

• Moved the practice’s Online-Therapy program page number in Google Search from low-200s to avg. 29 with keyword researching and optimized page copywriting