The Project
6 month campaign
2 platform strategy - Instagram, Blog
Overview
Executed a social media campaign focused on bringing more visibility to a NYC photographer’s work, upcoming exhibitions, and book.
Created copy for social media posts to engage and grow audience
Wrote blog posts about the photographer’s work and interviews with project participants
Engaged with audience via Instagram
Created and edited Instagram layouts to display photographs
Managed the photographer’s three different brand’s social media platforms (Paul Barbera / Where They Create / Love Lost) simultaneously
Strategies and Tactics
Developed consistent social media posting schedule using various planning softwares such as:
Later
Planoly
Sprout Social
Created stylized Instagram presence using a particular Instagram layout
Curated photos to post from the photographer’s vast series of images
Researched combinations of hashtags to improve post visibility
